Client: Time Out New York
City Hunt Challenge: Organize an eight-week scavenger hunt to highlight Time Out New York’s annual Summer Drinking issue.
Solution: City Hunt created a series of clues at 28 bars selected by Time Out New York. Each week, participants were invited by the magazine to attend various bars and submit answers online in order to receive prizes. City Hunt also organized a photo contest leading to Time Out New York’s grand sweepstakes prize of a trip to the Dominican Republic.