Why should your company jump into experiential marketing? Because it is a SUPER tool when it comes to marketing. As with everything else there are plenty of barriers to participation; time, budget, staffing, etc., but in our opinion the benefits far outweigh the barriers. From our experience running experiential marketing events we have provided the 4 benefits cityHUNT feels are the most important.
4 Benefits Experiential Marketing firms in DC Provide
# 1: Increased Customer Engagement with Product/Service
The most important benefit we will is that throughout these events customers are able to engage with/experience your product or service. This allows for them to:
- Improve their understanding of your product/service
- Develop a personal connection with the brand
- Develop more investment in the success of your brand
- Move along the buying cycle
# 2 Improved customer loyalty and Brand Awareness
Through showing customers your product/service Experiential marketing firms in DC will provide your company with an opportunity to:
- Increase brand recall
- Increase brand awareness
- Increase brand loyalty
- Build customer loyalty
- Enhances the perception and value of product or brand
#3 Improved Client Retention
Customer Retention is improved through experiential marketing, and not just through capturing new clients. It also helps with the retention of current clients, and to recapture past clients. This allows your company to target 3 different client segments at once.
# 4 Fun out of the ordinary
Most peoples engagement with a brand/product/service is through advertising, be it TV, Social Media, Print, etc. Experiential marketing allows for the consumers to engage in a way that they probably haven’t ever done before. This allows them to have an experience with your product/ service that is:
Having this type of experience will be more enjoyable and memorable for a client than the traditional marketing platforms.
Experiential Marketing Firms in DC can provide your company with opportunities to reach new clients, and improve brand engagement than you would otherwise achieve. cityHUNT encourages you to consider this opportunity to build closer relationships with your customers. Your customers are sure to thank you for the unique experience, and your leads/sales are sure to thank you too!
This blog is brought to you by Samantha Krause and cityHUNT